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Home | News | Press Releases | AIRadio Prague Delivers Proactive Sales Tactics in Brno

AIRadio Prague Delivers Proactive Sales Tactics in Brno

Sales Training Class
Sales Training Class Atlantis Hotel Sales Training with Marek

Driving Partners To Succeed in an Economic Downturn

Brno, Czech Republic 13th May 2010—AIRadio Prague, s.r.o., a division of American International Radio, Inc. brought together partners and dealers throughout the Czech and Slovak Republic at Atlantis Hotel, located approximately 200 km outside of Prague, to deliver a powerful message of how to acquire new customers and drive sales in a slumping economy.

An intimate regional conference with 28 attendees, AIRadio Prague focused on presenting new digital technology updates and sales techniques participants had indicated they wished to gain more insight on through a survey dispersed three weeks prior to the event date. With the assistance of sales training consultancy company, M.C. Triton was present to show participants how they can be more proactive and actually come out ahead with proven techniques and strategies to bring in more sales and create more loyal, trusting business relationships.

Marek Bláha, Sales Manager for AIRadio Prague and colleague Michal Grygárek, Service Manager, covered new features and updates to Motorola's MOTOTRBO line of radios, including the addition of Capacity Plus,  along with Motorola Enterprise Solutions and Safemobile's new product line updates.

The second half of the event focused strictly on sales techniques.  Training was conducted by M.C. Triton instructor Mr. Zemen and focused on three main areas:1) New customer acquisition, 2) How to acquire/win customers/dealers from competitors and 3) Maintaining Positive Relations with current customers.

Mr. Zeman's four hour sales workshop provided useful and in-depth information for participants who have struggled with new customer acquisition and what to do to win over competitor's customers. His techniques covered initial and/or first contact with potential customers and how to make a good impression, followed by how to differentiate yourself against others to win them over and to deliver motivating benefits to gain customer's cooperation, and lastly what steps to take to build a lasting partnership and what do to when your customer and/or dealer's contact person has been replaced.  

Mr. Bláha stated, "In our experience with this event, over 50% of participants appreciated this type of sales workshop, where AIRadio Prague was able to provide them additional skills and techniques to be more proactive in a stagnant market, and how to achieve positive, long lasting results that will drive business. We've found time and time again that our dealers are searching for more ways to differentiate themselves and acquire new business but lack the know-how on how to achieve such results, which is why this session was so important to our business relationship with them. We are giving them the tools they need to move ahead and succeed, while showing we are investing in them."

AIR’s continuous commitment in investing and supporting business partners throughout EMEA has been felt throughout all business channels. As this event in Brno shows, AIR is taking leaps and strides to invest in partners and dealers to help them achieve the sales techniques and strategies that will help them gain more momentum in a starved marketplace. We look for more exciting marketing events and business activities to come in the second half of the year to further promote sales, and continue the prominence of the AIR brand name internationally as a Professional Communication Solutions and Mobility & IT Applications partner.

About American international Radio

AIR is a premier technology company, Motorola’s largest Distributor in Europe and System Integrator providing Professional Communication Solutions and Mobility & IT Applications for Public Safety, Government, Commercial, Industrial and Transport sectors. AIR began in 1990 and has since grown to direct offices in 9 countries and partners in over 60 countries all over the world, including U.S.A, Africa, Europe and the Middle East. AIR corporate headquarters is located in Rolling Meadows, Illinois.Visit us online at www.airadio.com.

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