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Home | News | Press Releases | New Digital Era New Technology Solutions Conference

New Digital Era New Technology Solutions Conference

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Group Picture From Left to Right: Adel Achich (AIR) and Rolf Pein (AIR) Event Audience Members

AIR Delivers Technology Conference to Tunisia

Tunis, Tunisia 20th May 2010—American International Radio, Inc. opened doors to Northern Africa by bringing the first ever regional conference to the region.  This year's three day event, New Digital Era—New Technology Solutions, dedicated day one of the conference for current and potential customers in Tunis and the surrounding areas, while the remainder of the conference focused on presenting Motorola's New Digital Radio series, MOTOTRBO™ and building relationships with current and new dealers in Tunisia and the surrounding countries.

As Libya had been on AIR's agenda for quite some time, the opportunity to host in Tunisia presented the perfect opportunity for AIR to invite guests from the country and to learn from each other what the market was needing and how together, AIR could build a strong, dedicated partner channel.  

Day one of the regional conference held 40 plus participants from Tunisia with guests ranging from the Tunisian Ministry of Interior and Tunisian Ministry of Defense to Thyna Petroleum Service and TRANSTU, as well as many others.  Rolf Pein, Executive Vice President of Sales & Marketing–AIR, kicked off the conference both days greeting both Tunisian customers and Northern African dealers with a message of strength, diversity and the power to overcome. In his greeting message Pein stated "AIR is continually investing in our channel partners throughout the EMEA and with strong support from Motorola, AIR is committed to 'Reach Globally, Act Locally' to support our partners, share our expertise, knowledge and experiences to overcome economic and sales growth challenges in this time of economic international turmoil." 

Agendas for the May 18th and 19th conferences mirrored one another with presentations focused on Motorola's Dimetra IP Micro TETRA solution, MOTOTRBO, Safemobile applications and Motorola's Wireless Broadband portfolio, all solutions and technologies geared at driving communications to digital integration. Laurent Tribout, Sales Director of Motorola Enterprise Mobility Solutions Middle East and Africa provided a high level presentation to audience members regarding Motorola's Enterprise Mobility Solutions showcasing the strength and reliability as the supplier of choice for government and enterprise organizations communication needs for the last several decades. "Together with our dedicated distribution partners, like AIR, Motorola is willing and committed to providing customers with the cutting-edge technological solutions they need to succeed in their market. AIR has done a wonderful job in supporting their dealers over the last 20 years. Their proactive approach to growing the business, together with their channel partners is why AIR was once again named Motorola's Largest Distributor EMEA 2009 at our executive conference in Budapest held earlier this month.  We congratulate AIR and look forward to another 20 years of strong, healthy business relationships." 

Several other key individuals from Motorola were in attendance during the event to drive home the importance of the new technological solutions available from Motorola. Armand Roy, Technical Manager France, delivered an indepth presentation on Dimetra IP Micro, Motorola's newest compact, TETRA system. Nicolas Coussinoux,  Sales Manager Africa and Karim Tergou, Sales Manager Maghreb gave a dual presentation on MOTOTRBO complete with new feature updates and the benefits of adding on IP Site Connect and Capacity Plus to enhance the system even further. To the audiences delight they conducted an on the spot demonstration of the capabilities of the TRBO radios, highlighting the improved voice quality and IP57 specifications for water submersion.

Emmanuelle Eroglu, Channel Marketing Manager–Africa and Turkey, gave audience members great insight into what can be achievable when working with strong partners and suppliers by showcasing high profile success stories of customers in and around the northern Africa region. It gave participants a chance to see what kind of solutions and technologies AIR and their partners were implementing to drive better efficiency and more advanced communications. 

Both days concluded with Adel Achich, AIR Regional Sales Manager Maghreb and French Speaking Africa, giving audience members an in-depth presentation on available Wireless Broadband solutions and SafeMobile applications and products, followed by a live demo of the advanced GPS tracking solution SafeDispatch with the capability to use the application on both TRBO and Dimetra IP platforms. 

Customers and dealers alike showed great interest towards the digital solutions, MOTOTRBO and SafeDispatch. The benefits and advantages both products offer combined is a "real" solution for these markets. AIR’s continuous commitment in investing and supporting business partners throughout EMEA has been felt throughout all business channels. As this event in Tunisia shows, AIR is taking leaps and strides to invest in partners and dealers to help them achieve the sales and strategies that will help them gain more momentum in a starved or ill-educated marketplace. AIR continues to be a driving force throughout the EMEA region promoting sales development, while continuing to drive the recognition of the AIR brand name internationally as a Professional Communication Solutions and Mobility & IT Applications partner.

About American international Radio

AIR is a premier technology company, Motorola’s largest Distributor in the EMEA Region (2007-2009) and System Integrator providing Professional Communication Solutions and Mobility & IT Applications for Public Safety, Government, Commercial, Industrial and Transport sectors. AIR began in 1990 and has since grown to direct offices in 9 countries and partners in over 60 countries all over the world, including U.S.A, Africa, Europe and the Middle East. AIR corporate headquarters is located in Rolling Meadows, Illinois. Visit us online at www.airadio.com.  

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